Denver-based cosmetics brand Mineral Fusion has named actress Emmanuelle Chriqui as its first spokeswoman. Chriqui — who is of Moroccan and Jewish decent — will be a part of various retailer promotion initiatives and digital and social media marketing. She will also front the brand’s campaign with The National Coalition Against Domestic Violence, launching later this month, which is Domestic Violence Awareness Month.
“We are teaming up with Emmanuelle to help us communicate that cosmetics can and should be both efficacious and healthy, as well as bring about more awareness to the cause of domestic violence,” said Thomas Brown, president of Mineral Fusion, who added that “[Chriqui] genuinely embodies the spirit of the brand and our mission to provide women with healthy, natural personal-care products that deliver on performance.”
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