By  on August 30, 2013

Consumers may have their gripes with gel manicures, but according to Gerald Densk, Essie’s general manager for the professional products division of L’Oréal USA, the trend is far from slowing.

“Gels are growing double digits within the total nail polish category,” said Densk, citing a 2012 Kline & Co. report of the professional nail market. “It was not something we can ignore as we build this brand in the professional environment.”

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