By  on January 3, 2014

Estée Lauder is further cementing its modern makeover with Pure Color Envy Sculpting Lipstick, a new color line which will bow in March.

“We’re creating a modern future for the Estée Lauder brand,” said Jane Hudis, global brand president of the Estée Lauder brand. “It was extremely important to us that we set a new level of aspiration with this brand. Modern Muse, our new fragrance, was an important step in that process. Pure Color Envy is another major initiative to add to that movement. Lipstick is having a moment, and this Pure Color Envy is very much a luxury offering. We’re offering a new case, a new formula, a new attitude and a new point of view. This is a transformational moment for our brand.”

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