Estée Lauder has a colorful collaboration up its sleeve: a two-season, limited-edition assortment of makeup bags as a gift-with-purchase program with preppy staple Lilly Pulitzer, which bowed this week.
“Style is in our DNA, and bringing two iconic brands together to create something really fun and timeless made perfect sense to us,” said Jane Hertzmark Hudis, global president of the Estée Lauder brand, noting that the brand’s namesake had a vacation home in Palm Beach. “This is heritage done with fun.”
Added Lilly Pulitzer president James Bradbeer: “Optimism and an upbeat spirit are in vogue. This project puts [together] two American icons — Estée Lauder and Lilly Pulitzer, female entrepreneurs who built long-lasting businesses.”
The program will run during the spring and summer months in 2013. The spring gwp line kicks off this week at Lord & Taylor, and will be followed by esteelauder.com on Feb. 4, Dillards on Feb. 12, The Bay in Canada on Feb. 27, Macy’s on March 5, Belk on April 1, Bloomingdale’s on April 2, Sears Canada on April 4 and Bon Ton and Nordstrom on April 16. The summer program begins at Dillard’s on May 12, Lord & Taylor on May 19, Sears Canada on May 20, Macy’s on May 27 and Belk and Bon Ton on June 1.
Bradbeer noted that the eight prints are all unique and were customized for each retailer. Retailer response was enthusiastic enough, he noted, that what was originally supposed to be a spring gwp only was extended in some retailers to include summer.
Bradbeer also noted that the company’s unabashedly colorful products have been “moving very effectively.” While he didn’t offer specifics, he added that the base business is “growing high double-digits.” The brand was acquired by Oxford Industries in the fall of 2010.
In honor the @CFDA’s announcement of @iamnaomicampbell receiving the Fashion Icon Award at the 2018 #CFDAAwards, which will take place on June 4, here’s a #tbt of the supermodel on @michaelkors’ runway in 1991. #wwdfashion #wwdarchive (📷: George Chinsee)
“I was making the guacamole when my scout saw me,” says model @stuckinteenage on being discovered just six months ago while working at @chipotlemexicangrill. Since then Williams has signed with @dnamodels, walked in her first show at @calvinklein and landed on the cover of @vogueitalia – a high point of any model’s career. To read @lisajlockwood’s full interview with the model on her experiences thus far, head to WWD.com – link in bio. (📷: George Chinsee)
“I love the idea of dialogue, period. It’s where I’ve always gotten my inspiration from: hearing other women speak, their journeys and their paths,” said @hereisgina, who delivered the keynote speech during @sxsw for @createcultivate in partnership with @fossil. For her two panels, Rodriguez chose female empowering, female-led and female entrepreneurs to focus on. Head to WWD.com to read more about her thoughts on Time’s Up, growing up in a family of women and why we “need a girls’ club.” #wwdeye #sxsw (📷: @jgreenery)
Leading luxury brand are shaking things up to keep up with streetwear. Case in point: the arrival of @mrkimjones as artistic director of @diorhomme. Jones, who succeeds @Kris_Van_Assche, is seen as one of the handful of designers who can actually straddle the luxury and streetwear worlds — which could lead to even more changes at established brands. What could this mean for the rest of the menswear landscape? Head to WWD.com to find out what experts predict #wwdfashion (📷: @franckmura)
“It’s like buying groceries. You’re going to buy the best mango, the best mozzarella, the best things. You have to, or others are going to take it all,” said @gabrielahearst on why she uses only the finest fabrics. Last week, Hearst received her first @cfda nomination for Womenswear Designer of the Year, and earlier this month she opened a permanent showroom in Paris. To read @jessiredale’s interview with the designer and find out why this is shaping up to be a big year for her, head to WWD.com. #wwdfashion (📷: @francoisgoize)
“It’s an interesting thing, playing a younger version of your mother. It’s an interesting concept. I adore my mom and love her in every capacity, but it was just something that had never crossed my mind,” says @anniemstarke on playing a young Joan Castleman in “The Wife.” The same role will be played by her mother Glenn Close. Read more about her growing up in the film industry as the daughter of producer John H. Starke and Close and what she has planned for the future #wwdeye (📷: @nataliamantini)
@asics is launching a new streetwear sneaker inspired by its latest ambassador, @steveaoki. The Hyper-Kenzen x Aoki, which will launch at @footlocker stores exclusively tomorrow, is a slip-on style that incorporates the brand’s proprietary Gel technology through beads integrated into the midsole for comfort and endurance. Read the full story on WWD.com.