By  on April 12, 2017
A screenshot of the Estée Lauder and YouCam Makeup app

LIP SERVICE: Estée Lauder has teamed with YouCam Makeup, a cosmetics app, on a digital try-on experience, WWD has learned. The service will launch on April 13.

Using an augmented-reality and mapping technology, the app offers shoppers a digitally enhanced way of testing Estée Lauder’s new Pure Color Love lipstick — targeted to Millennials.

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