By  on January 18, 2008

Guerlain is aiming to boost its U.S. color cosmetics business with Le 2 de Guerlain, a $35 mascara it will launch here in March and globally in April. The high-tech formula incorporates a medical polymer and custom-designed brushes. In the U.S., it will be available in about 300 specialty store doors and could do $3 million in sales in its first year on counter.

Jean Paul Gaultier, who four years ago introduced a generation of guys to makeup with his Le Male color line for men, is now taking a stab at skin care.

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