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Collistar’s range of Italy-themed cosmetics this year included a special limited-edition makeup collection developed with Sardinian fashion designer Antonio Marras, whose playful sketch of a woman’s face with ruby-red lips adorns the packaging. The line includes a bronzer and blush, ultrashiny eye shadows and lip glosses and a Mille Baci, or “thousand kisses,” lipstick in a ribbed Murano glass case. The products’ colors are all named after Italian cities, from Milan to Cortina to Syracuse, and the collection’s distribution was equally cosmopolitan: For press, top clients and select VIPs only, Collistar distributed the makeup in 400 pop-up boxes with Marras’ designs inside.
This story first appeared in the June 20, 2014 issue of WWD. Subscribe Today.