Nikki Phillippi is part of Eylure's Vlogger Series.
Walgreens will unleash a holiday collection building upon Eylure’s popular vlogger series.While many mass-market brands are now flocking to influencer collaborations, Eylure knew the sales pulling power of social media stars for several years.Before there was Gigi Hadid and Maybelline, Eylure enlisted an up-and-coming content provider named Vegas Nay in 2015 to consult on a new lash. Nay’s personal appearances at stores pulled in hundreds of shoppers.That success prompted the brand to add an entire vlogger series. The four influencers — Nicole Guerriero, Sarai Jones, Ann Le and Nikki Phillippi — interpreted lashes to reflect their personalities. Now that team of lash enthusiasts created a Faux Mink Collection that will be exclusive to Walgreens retailing for $9.99. It will also be stocked beyond the holiday period.[caption id="attachment_11036358" align="alignnone" width="249"] Eylure Faux Mink with Nikki Phillippi.[/caption]“It’s so awesome to go into Walgreens where it is sold in every store, and see my face,” said Phillippi, one of the vloggers. Her lashes reflect her “girly-girl” personality.In conjunction with the launch of the holiday lashes next month, Phillippi talked about how she became an influencer after a dance injury left her out of work and living in her parents' house. Deeply spiritual, Phillippi turned to her faith for direction, which she said directed her to YouTube. Phillippi admitted that might sound unconventional to some. “It isn’t like God told me to go on YouTube to make a living,” she said. “But I got online and found all these creators and said, ‘maybe I should do this.’”Since she uploaded her first video in 2012 — after putting it up and taking it down because she wasn’t confident it would gain traction — she’s built a network of 1.3 million subscribers. A vlog with her husband, a NASCAR driver who is often her videographer and has been known to apply her makeup, has 323,000 followers. She has 500,000 followers on Instagram and 236,000 on Facebook.Phillippi’s calling card is her positivity, evident in inspiring messages along with tips and tricks in fashion, beauty, lifestyle, travel, food and health and wellness. “I started off in the beauty space because, at that time on YouTube, lifestyle wasn’t really a thing. But then I thought, wait a minute, the Kardashians make money off of lifestyle, so why don’t I make this lifestyle. Lifestyle works well because people can see everything I’m doing and I can work with more brands.”She’s adamant about linking with brands that are in sync with her philosophies. “I try to make sure I really fight for a brand when I work with them. I want it to be organic and in my own voice,” she said. “Everyone wants something authentic, but when you push back [with brands] and say, ‘Hey I wouldn’t say this, I thought you wanted authenticity,’ it can get difficult. I want brands to do well and I want to deliver for my audience, it takes some back and forth.YouTube and Instagram are Phillippi’s go-to social platforms, but she is getting back into Facebook. Her biggest engagement comes from outfits of the day, but also her manicure shots for an offbeat reason. “I have crooked pinkies and when I post them I get more than 400 comments. It goes bananas...people are like what’s wrong with her pinkies and then they add they love the color.”
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)