By  on August 9, 2012

Fashion Fair is aiming for a comeback. The nearly 40-year-old makeup company — whose heritage was built by catering to the color cosmetics needs of African-American women — is recalibrating with plans to reemerge as an industry leader in the ethnic beauty market.

Its newest offering, True Finish Refining Mineral Foundation, is said to be the brand’s “biggest launch in 20 years” and reflects its updated positioning. It hits counters this month.

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