After launching at Sephora on Sept. 8, Rihanna’s namesake brand, Fenty Beauty, earned the third spot on Tribe Dynamics' September earned media value report. The company recorded $72.0 million in earned media value, beating out long-established labels like NYX ($51.5 million), Benefit ($48.1 million) and Urban Decay ($37.0 million).The brand, which has been praised by influencers and customers for its inclusive foundation shade range and holographic highlighter sticks, celebrated the launch with a party in New York hosted by the singer herself. The party brought together YouTubers, like Alissa Ashley and Nyma Tang, and fellow beauty entrepreneurs, like Jeffree Star.Fenty Beauty’s earned media value primarily came from Instagram, where the brand recorded $45.2 million, and YouTube, where the brand recorded $10.6 million.Besides Fenty Beauty, another highlight from the September report was experienced by Huda Beauty, which ranked sixth with $45.4 million in earned media value, a 295 percent increase from September 2016.Huda Beauty’s earned media value also primarily came from Instagram, where the brand recorded $40.7 million. The brand’s rapid increase in earned media value can be attributed to the launch of the Desert Dusk Eyeshadow Palette, which hit Sephora on Sept. 18.
@deciem is all about transparency and approachability. At this year’s WWD Digital Beauty Forum, the brand's co-CEO @nicolakilner said talking to customers directly about the ingredients in products and how they work is key. #wwdsummits #wwdbeauty
‘We didn't know how relevant our film would be when we were making it. When Steven [Rogers] wrote the script Trump wasn't president, class divide in America wasn't as evident as it is now, though it was present. The Time’s Up movement hadn't began and the way we look at women and treat women who speak out — thankfully that is something that seems to have shifted in the last year. I think we just need to continue making art that provokes the conversation and do what we can,’ said ‘I, Tonya’ actress @margotrobbie. Head to WWD.com to see all the celebrities who walked the red carpet @bafta #timesup #wwdeye (📸: Neil Hall)
Gemma Arterton is joined on the @bafta’s red carpet by Eileen Pullen and Gwen Davis, the two women who started the fight for the pay-gap. ‘They represent a normal person speaking out for what is right. Speak out, we will listen and anyone can speak out,’ said Arterton. #eebaftas #timesup #wwdeye (📸: David Fisher)