By  on September 16, 2008

LONDON — Gail Federici aims to click with tech-savvy 21st-century consumers with Myface Cosmetics, a makeup line organized by skin tone to take the guesswork out of choosing flattering shades.

The beauty entrepreneur, who with John Frieda was responsible for introducing the tress-taming trailblazer Frizz-Ease and color-specific hair care products such as Sheer Blonde, was heavily influenced by the music industry and the Internet when developing the color cosmetics line. Some of its packaging is reminiscent of iPods, for example, while product names include Blingtones and Upload Lashes.

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