PARIS — Makeup artist Fred Farrugia is back in the spotlight, with a highly creative, personalized color cosmetics collection just launched exclusively in Sephoras throughout France, Italy, Spain, Portugal, Poland, Turkey and Hong Kong.
This story first appeared in the September 18, 2009 issue of WWD. Subscribe Today.
In the eponymous line by Lancôme’s former artistic director for makeup, products are packaged in individual white elongated trays, which can be clipped together and stacked. When in use, the compact forms a fanlike shape. The portable, streamlined packaging was created by Ora-Ito.
Bespoke palettes are concocted from the 104 color cosmetics “modules” available. These include correctors, blushes and foundations in various textures.
For the eyes, hues come in duos that may be worn apart or mixed. There’s also mascara in cake form. Lipsticks are paired with transparent or “scintillating” glosses, and moisturizing lip balms figure among products for the mouth.
Prices in France range from 15 euros, or $22 at current exchange, for the First Kit that comprises a top, mirrored base and holder. The First Kit and three makeup modules or more go for the price of the modules (which run at 20 euros, or $29, apiece), plus 1 euro, or $1.50. A Full Set — with a top, mirrored base including an area for accessories, the accessories and a holder — runs at 40 euros, or $59.
Sephora keeps ramping up its exclusives. To fete Make Up For Ever’s 25th anniversary, for instance, the perfumery chain will introduce some limited edition gift sets in its European and U.S. doors starting at the end of October or early November. Best of Make Up For Ever includes Smoky Lash Mascara, Aqua Eyes liner, Sens’Eyes cleanser, HD High Definition Primer and HD High Definition Powder. It will sell in France for 45 euros, or $66. Dany’s Brush Set, with five makeup brushes, is to retail for 50 euros, or $73.
Sephora has also teamed with Paris’ Crazy Horse cabaret to created a limited edition line of color cosmetics and accessories, which will be sold (in both locales) starting mid-November. Products include false eyelashes for 11 euros, or $16, and a lipstick for 14 euros, or $20.