By  on May 13, 2009

LONDON — Polishing up its link to the silver screen, L’Oréal Paris said Tuesday it has signed actresses Freida Pinto, Evangeline Lilly and Elizabeth Banks as spokeswomen.

“On the eve of the Cannes festival, to which I want to reiterate our attachment…these stars of world cinema have agreed to represent our brand,” stated Jean-Jacques Lebel, president of the L’Oréal Consumer Products Division, referring to the French film festival that opens today.

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