WWD.com/beauty-industry-news/color-cosmetics/full-coverage-1503141/

The runway reemergence of ladylike glamour heralds the return of creamier finishes.

Estee Lauder Signature Lipstick in Rich Red
($20; Lauder counters)

Carol’s Daughter Candy Paint in Diva
($13.50; Sephora, carolsdaughter.com)

Milani Velvet Lips Creamy Lipcolor in Red Carpet
($4.79; mass retailers)

Scott Barnes Crème Color in Flush
($24; select Bloomingdale’s, scottbarnes.com, victoriassecret.com)

Bourjois La Crème des Lèvres Lip Cream in Rose Moelleux
($16; Sephora, sephora.com)

Dior Crème de Gloss in Rouge Nectar
($24.50; Dior counters)

Maybelline New York Superstay Gloss in Rhinestone Pink
($9.99; mass retailers)

MAC Mattene Lipstick in Classic Dame
($14.50; MAC counters)

L’Oreal Paris Infallible Never Fail Lipcolour in Crimson
($11.99; mass retailers)