Fusion Beauty aspires to enlarge its lip-plumping presence and bolster its sexy science positioning with the September release of Infatuation Liquid Shine Multi-Action Lip Fattener, the Toronto-based brand’s first launch under the stewardship of its new chief executive officer.
“It is a big step,” said Caroline Pieper-Vogt, who assumed the ceo post in June after former ceo and founder Randi Shinder sold her minority stake to majority shareholder Eugene Melnyk. “The ability to come back again with a completely fresh technology and reinvigorate the entire lip-plumping category is important. It is very strategic for us to continue to really show our leadership there.”
Fusion Beauty planted its flag in the lip-plumping category four years ago with LipFusion and followed up with LipFusion XL, which senior vice president Roslyn Griner said is the number-one lip-plumping treatment at Sephora. Infatuation advances Fusion Beauty’s lip plumping by combining the marine filling spheres of previous products for instant plumping with so-called Amplifat technology derived from sea foam for lasting lip fullness and firmness.
“What we really wanted to do with Infatuation is bring a lip product that, unlike LipFusion, plumps lips for the long haul,” said Tammy Yaiser, director of product development for Fusion Beauty. “We found the technology and what it does is that it helps your body increase fatty acid promotion and storage. It takes about 28 days.”
Due to the tough economy, Fusion Beauty opted to price Infatuation at $29 for 5 grams, compared with LipFusion’s price of $36 for 8 grams. There are 17 shades of LipFusion, but Infatuation will start with six shades in lacquer with more intense color than LipFusion’s sheers.
Infatuation will be sold at 1,000-plus doors, including Sephora, Ulta, Dillard’s and Beauty 360. Fusion Beauty is planning to build upon the Infatuation franchise with lipstick and skin care items possibly rolling out in the spring.
Fusion Beauty wouldn’t discuss sales projections for Infatuation, but industry sources estimate it could generate $3 million in first-year sales.
To support the product, advertising will break in October magazines that Griner described as “pushing the envelope” to highlight Fusion Beauty’s cutting-edge technological approach.
Currently, the lip category constitutes 50 percent of Fusion Beauty’s sales, but Griner ultimately is aiming for lip to account for 30 percent, eye for 30 percent, skin care for 30 percent and the remainder in other segments. “I hope that it will be more diversified,” said Griner. “It is a long-range goal. I am very happy to have such a dominant role in the lip category. It is not something that I want to go away.”
@kering_official is spinning off its stake in puma in an effort to focus on its luxury brands, the brand operator announced yesterday. “We are proud to have supported the turnaround of Puma, which now has unrivaled capabilities to take full advantage of the specific dynamics of its global markets and is poised to achieve substantial growth,” said François-Henri Pinault, Kering’s chief executive officer and chairman. Artémis will become a “long-term strategic shareholder” of Puma with a 29 percent stake. #wwdnews #wwdfashion (📷: @jilliansollazzo)
The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
@verwanggang and @maisonladuree have teamed up on a dessert collab called Vera Wang Pour Ladurée. The collection, which launched this week, features a specialty macaroon, as well as a wedding cake inspired by one of the designer’s gowns. “I could not imagine a more delicate or sophisticated creation to grace any couple’s celebration,” said Wang. #wwdfashion
“I’m Russian and I love to use all these little tricks that I got from my grandma or my mom. We didn’t have a lot of money for creams or anything like that so we would use a garden as a beauty treatment regime. We’d put cucumber in the fridge and do a cucumber mask,” says model @irinashayk on one of her beauty hacks. WWD asked celebs what their go-to self-care rituals are. See what Naomie Harris, Freida Pinto and more said on WWD.com. #wwdeye #wwdbeauty (📷: @zefashioninsider)
Exclusive: @viktorandrolf are teaming up with @Zalando on a collection made from leftover clothing. The lineup, which lands at the retailer February 1, includes 17 pieces adorned with sliced up and repurposed overstock from the retailer’s private label collection. Pictured here is a look from the collection –– see more on WWD.com. #wwdfashion #wwdnews
@duewestnyc is the newest bar joining the collection of intimate neighborhood-focused spaces in the West Village. The cocktail menu, which includes bitters and syrups made in-house, offers a “Build Your Own Old-Fashioned” – like the one pictured here – where guests can choose from a list of spirits and unexpected sugars and bitters. #wwdeye
Spotted at last night’s National Board of Review gala in NYC: Angelina Jolie. Jolie – along with Meryl Streep, @lupitanyongo and more – continued the all-black dress code from Sunday’s Golden Globes. #wwdeye (📷: @lexieblacklock)