By  on August 21, 2009

Fusion Beauty aspires to enlarge its lip-plumping presence and bolster its sexy science positioning with the September release of Infatuation Liquid Shine Multi-Action Lip Fattener, the Toronto-based brand’s first launch under the stewardship of its new chief executive officer.

“It is a big step,” said Caroline Pieper-Vogt, who assumed the ceo post in June after former ceo and founder Randi Shinder sold her minority stake to majority shareholder Eugene Melnyk. “The ability to come back again with a completely fresh technology and reinvigorate the entire lip-plumping category is important. It is very strategic for us to continue to really show our leadership there.”

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