By  on July 14, 2010

BERLIN — German cosmetics brand Artdeco turns 25 this year, and is offering a discount of 25 percent on a selection of best-selling and new products from its beauty line. Products included in the promotion will feature a red “25 Years” label.

Discounted products include a range of color cosmetics, such as individual eye shadows, now priced at 3.60 euros, or $4.56 at current exchange; blush at 6.38 euros, or $8.08, and All in One Mascara at 9.60 euros, or $12.16.

The brand, which claims to hold more than 17 percent of the market share for selective makeup in Germany, is known for its refillable magnetic compacts called Système Mosaïque, which lets consumers create custom eye shadow, concealer and blush palettes. Related products account for 20 percent of Artdeco sales.

The classic palette box, which comes in different colors and patterns and is designed to hold two, three or four magnetic color trays, has been enlarged for the anniversary occasion. The Beauty Box Magnum has room for several extra colors, and boasts a new feature — a special compartment for holding a lipstick. The big box (color items are sold separately) is priced at 11.10 euros, or $14.06, reflecting the 25 percent anniversary discount.

The Beauty Box Magnum and other new products also sport a revamped company logo. Artdeco products are carried in 50 countries, many via alternative distribution arrangements, such as through HSN in the U.S.

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