By  on January 9, 2009

With its new partnership with Mattel Inc., Stila Cosmetics hopes to prove that the toy company’s highest-profile figurine is more than just a doll.

Barbie, now celebrating her 50th birthday, is getting a new Stila color cosmetics line this spring, and the makeup company also will serve as the cosmetics sponsor for Mattel’s first Barbie runway show during New York Fashion Week next month.

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