By  on February 25, 2011

Estée Lauder is adding new facets to its Pure Color brand in March, with two reformulated lipstick lines and a new nail polish range designed by Tom Pecheux, the brand’s creative makeup director.

The first, Pure Color Long Lasting Lipstick, is a collection of 25 intensely pigmented, full medium to full-coverage shades intended to last all day, noted Jane Hertzmark Hudis, global brand president for Estée Lauder. Two finishes are available: Satin Creme, with a soft shiny finish, and Lustrous Shimmer, a multifaceted, bright finish. Additional limited edition shades will be available at

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