Estée Lauder is adding new facets to its Pure Color brand in March, with two reformulated lipstick lines and a new nail polish range designed by Tom Pecheux, the brand’s creative makeup director.
The first, Pure Color Long Lasting Lipstick, is a collection of 25 intensely pigmented, full medium to full-coverage shades intended to last all day, noted Jane Hertzmark Hudis, global brand president for Estée Lauder. Two finishes are available: Satin Creme, with a soft shiny finish, and Lustrous Shimmer, a multifaceted, bright finish. Additional limited edition shades will be available at esteelauder.com.
The second, Pure Color Crystal Lipstick, is a lineup of 10 sheer-to-medium-coverage shades in two textures: Sheer Shine (exactly what it sounds like) and Brilliant Shimmer, a sheer multifaceted effect. The formulas are powered by the proprietary True Vision Technology, which involves pigments wrapped into a crystalline laminate polymer for a multidimensional, rich look, explained Anne Carullo, senior vice president of corporate product innovation for the Estée Lauder Cos. Inc. The formula also includes apricot kernel oil and shea butter. Two textures will be offered: Each lipstick will retail for $24. Packaging remains the same as past Pure Color offerings.
The brand will also launch 16 shades of Pure Color Nail Lacquer in March, also incorporating the True Vision Technology. Shades will be available in creme, shimmer and sparkle finishes. Nordstrom will carry all 16 shades; the remainder of the brand’s 2,200 doors will carry eight shades, beginning in March. Each shade retails for $19, said Charisse Ford, senior vice president of global marketing for Estée Lauder, noting that the ad, breaking now in fashion, beauty and lifestyle magazines, features Lauder spokesmodel Constance Jablonski and was shot by Craig McDean.
Executives declined comment on sales projections, although industry sources estimated the collections could do $25 million at retail in the U.S. in the next 12 months.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty