For one of Guerlain’s newest offerings, its creative director, Olivier Echaudemaison, took his inspiration from the brand’s storied past.
Rouge Automatique, a 25-shade lip color line which bows in the U.S. and Europe in April, takes both its name and its inspiration from a 1936 Guerlain product of the same name, Echaudemaison noted. Not only that, each of the 25 shades is named for a Guerlain fragrance — past, present or future, since the company has 600 registered fragrance names, he explained. Shades range from beiges and reds to corals, oranges and pinks. The color emerges from the gold tube by pushing a lever, which opens the cap and reveals the color bullet.
“Lipstick is an accessory — you should have fun with it,” said Echaudemaison of both the color and the way it is accessed. He noted that Rouge Automatique is intended to be a midpoint between the brand’s sophisticated Rouge G and classic Kiss Kiss lipstick lines.
The texture is a balance between being shiny and long-lasting (up to three hours), according to Isabelle Hébant, group manager of makeup and marketing development for Guerlain. “It is intended to have a second skin effect on the lips, which is accomplished by a low gradient fusion point — when the formula touches the lips, it becomes liquid,” she said of the brand’s new proprietary Crystal Pigment technology. “This formula involves pigments encapsulated in glass, which makes colors true and vivid.”
In the U.S., Rouge Automatique will be available in about 300 specialty store doors, said Linda Maiocco, senior vice president of marketing and public relations for Guerlain in the U.S. While all Guerlain executives refused to discuss sales projections, industry sources estimated the collection could do about $4 million at retail in the U.S. in its first year on counter.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
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For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)