Givenchy turned all eyes toward its newly launched mascara, Phenomen’Eyes, Wednesday night with a fashion week party at the Christopher Henry Gallery in Manhattan. The event’s centerpiece was 5,045 Lashes, a piece commissioned for the mascara’s launch by Parfums Givenchy. Built over the course of 12 days, it is constructed of 5,045 of the new mascara wands. “I like the repetition of the brushes — it was challenging and fun to do a piece essentially of found objects,” said the artist, Ian Wright.Among those who dropped in late at the party were Matthew Modine, British rocker Allison Goldfrapp and artist Tom Sachs.The new mascara, a Sephora exclusive, has been number one at sephora.com since its launch, and out of stock at many Sephora locations, said Linda Maiocco, senior vice president of marketing and public relations for Givenchy and Guerlain in the U.S. According to the company, the new product is also the best-selling mascara in the Sephora chain in France. While she declined to discuss sales projections, industry sources estimated that the mascara would generate at least $7 million at retail in the U.S. in its first year on counter.According to Givenchy’s creative director for makeup, Nicolas Degennes, the company sees the mascara as a pronounced departure from the market norm. “Rather than a traditional straight or slightly curved mascara wand, the Phenomen’Eyes has a round applicator,” said Degennes. The advantage to a rounded tip, he added, is that a spherical brush reaches every lash. “Pointed brushes have to be maneuvered to coat eyelashes’ roots and tips, while a rounded brush can easily be rolled and swept into corners and the eyelashes’ roots,” he said. “The ergonomic brush allows the mascara to grab the very roots of the lashes, and by coating this critical area, the mascara mimics the same effect as eyeliner: Eyes appear fresher, enhanced and more awake.” The spherical tip also reaches the baby-fine lashes in the inner corners of the eyes. The mascara’s formula includes fluid waxes — “which allow users to have maximum playtime,” said Degennes — as well as molding polymers to keep lashes in place once the desired amount has been applied. In addition, D-Panthenol is included to condition lashes. Phenomen’Eyes is available in brown and black, each $27. It launched at Sephora and on sephora.com in August.
To celebrate Pride 2018, @themarcjacobs released the #GratefulNotHateful campaign, a social media initiative aimed at extending Pride beyond the parade. Inspired by Jacobs’ everyday outlook, the campaign features Jacobs along with a group of models and social media stars who are members and supporters of the LGBT community, all seen wearing @marcbeauty’s Highliner Gel Eye Crayons in colors of the rainbow. Head to our Instagram stories to see close-ups of the liner. #wwdbeauty
Virgil Abloh’s dad Nee and Don Crawley, cofounder of RSVP Gallery, were some of the hometown crew at the Chicago-born designer’s debut show for Louis Vuitton. (📸: @jdiderich ) #wwdmens #louisvuitton #virgilabloh
About last night: @marycharteris and @adwoaaboah hit up Hyde Park for the Serpentine Galleries’ annual summer party held in partnership with @chanelofficial. Head to WWD.com to see more photos. #wwdfashion
“This is Paris, my first show. I’m all about democracy. If some kid shows up, flew from New Jersey to just be around, let’s get him a seat.” — @virgilabloh tells WWD’s @jdiderich ahead of his first show for @louisvuitton men’s. (📸: @alfredo_piola ) #wwdmens #virgilabloh #louisvuitton
“Kate Spade was a true fashion icon who brought joy to the lives of women around the world, and inspired women to live life to the fullest. We are dedicated to carrying on her legacy,” said Anna Bakst, brand president and chief executive officer of @katespadeny. The Kate Spade Foundation announced that it will be donating $1 million to suicide prevention and mental health awareness in tribute to the recent death of Kate Spade. Read more on WWD.com. #wwdnews (📷: @chinseephoto)
A first look at @virgilabloh’s sneakers for @louisvuitton. Abloh spoke to WWD about his debut collection for Louis Vuitton, creating @kendalljenner’s #metgala outfit and redefining the heritage brand. Read the full story on WWD.com. #wwdfashion 📷: @alfredo_piola)
The world’s largest producer of denim @iskodenim is sharing the strategy behind its product development process. Read our full interview with ISKO’s product development manager Baris Ozden on the company’s extensive research practices, upcoming denim trends and the latest material innovations on WWD.com. #iskodenim