By  on May 30, 2014

MILAN — Gucci has a new accessories line, and it doesn’t involve bags or shoes: the Gucci Cosmetics range, set to bow internationally in September, offers eye, face, lip, nail and skin preparation products that echo its fashion. Produced under a long-standing licensing deal with P&G Prestige, the cosmetics range will be fronted by Charlotte Casiraghi in an advertising campaign in print, on TV and across the Web.

In a phone interview, Gucci creative director Frida Giannini said while the project officially began four years ago, “the idea emerged much earlier — I’ve always wanted to do a cosmetics line for Gucci.”

To Read the Full Article

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus