NEW YORK — Hairstylist Masood Max is out to revolutionize even the most mundane hairstyling tools.
Two years ago, he started marketing a multifunction hair straightener with tiny pins that detangled hair while smoothing, eliminating the blow-drying process. The tool also has a water reservoir so a user could moisturize her hair to offset the drying effects of straightening. To date, Max is edging close to selling one million units of the straighteners marketed under the Maxius Maxiglide name on HSN, beauty stores and specialty retailers such as Bed Bath & Beyond, and on his own infomercial.
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