During a lively conversation with WWD Beauty Inc editor Jenny B. Fine, Carisa Janes, founder and chief executive officer of Hourglass Cosmetics, revealed her company will open its first flagship in the near future in Venice, Calif. The brand will also launch a line of skin care this year. Even fragrance could one day be a possibility.
“Ah, that’s my dream,” said Janes, referring to launching a scent. “Someday, definitely.”
Hourglass launched in 2004 exclusively at Barney’s and, since 2007, has been available at Sephora, which Janes claimed changed her and the brand’s lives. The West Coast-based brand is now in 400 stores including Mecca in Australia plus stores in Brazil, Mexico, the U.K., Italy, and it will soon be in Hong Kong. Although it has a tight distribution, Hourglass is taking market share from bigger brands.
“I’m very focused on continuing to build our core categories,” said Janes. “Our primer, our foundations, that’s where we have such a loyal following and we feel that we’ve really done something very special.”
To that end, Janes gave an example of a recent innovative launch called Ambient Lighting Powder, which was designed to utilize different sources of light. The product did so well Janes expanded the franchise with blush.
In terms of how the brand communicates innovation to the consumer, Hourglass spends a lot of time developing its marketing strategy and creating an honest explanation and a story to support the product.
“As a small brand I think what we find to be the quickest, best use of our time and resources is sampling,” she said. If you have a great product it is worth the investment to sample, absolutely.”
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
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The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye