By and  on August 22, 2013

As a TV news anchor on KPTV Good Day Oregon, Jamie Kern Lima arrived at the studio in the wee hours to prepare for a five-hour newscast that began at 4:30 a.m.

Kern Lima traded the news business for beauty in 2008, but she’s still frequently found in front of a TV camera at all hours of the morning and night, expounding the merits of It Cosmetics, the brand she founded with her husband, Paulo Lima, five years ago.

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