By  on August 29, 2014

IT Cosmetics is making a sweep at Ulta Beauty as the company launches a makeup-brush collection of 65 stockkeeping units in a co-branding venture with the 700-door retail chain.

Housed in 12 feet of merchandising space, the new collection, called IT Brushes for Ulta, is being rolled out to 500 Ulta doors, with the full distribution expected to be completed by Sunday. In the remaining units, the 12 most popular must-have brushes will be merchandised on three-foot endcaps. In addition, for each month of the year, one of the 12 brushes will be displayed at the cash-wrap counter.

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