Regaining its footing thanks to its acquisition by Patriarch Partners, Jane Cosmetics will be relaunching with a spring collection. Available online in January at janecosmetics.com and in stores this March; products range in price from $5.99 for a concealer to $9.99 for tinted moisturizer. According to the brand, the plan is to usher in a new fan base while bringing back memories for past brand devotees. In addition to beauty offerings, the new Jane will focus on female camaraderie, confidence, and giving back through The Friends of Jane, a network of women who share a love of beauty, fashion, and charity. “I’m about bringing back American brands that people don’t forget and bringing [it] new life,” said Patriarch Partners founder and chief executive officer, Lynn Tilton. “[Jane is] a brand with great products but also a reflection of what’s in my heart; supporting and empowering women.”
Seeking to prove that “confidence comes in many colors,” the brand will be offering multiple high-pigmented options in a wide range of shades including, long lasting Cream Eye Shadow and Water-Resistant Eye Liner. Lip collections will include sheer, shimmery, and color glosses, while complexion options will be cream blush, bronzer, and illuminizer. The line will also feature makeup palettes—comprised of three eye shadows and powder blush—for $9.99 each. As an additional bonus for Jane and its customers, the new products were developed with Stila (also owned by Patriarch Partners) for increased quality. “I go shopping twice a year and I was on one of my annual trips, shopping at Gucci and everyone there wanted my Jane lip gloss,” said Tilton.
“I’ve struggled my whole life to find a bathing suit that fits me that doesn’t look like a maternity bra. I’m proud of the line because it’s an accurate representation of me rather than me putting on someone else’s clothes,” says @atlantabean of her swimwear collaboration with @piaarrobio, LPA X ATL. The two decided on a swimwear collab and increased the industry standard size for the pieces. Read more about the line — and our interview with de Cadenet Taylor and Arrobio — on WWD.com #wwdfashion
Exclusive: Cate Blanchett has been named the first global beauty ambassador for @armanibeauty. Blanchett has been the face of the brand’s Sì fragrance franchise since 2013, and is now representing all of the label’s beauty categories including makeup and skin care. #wwdbeauty (📷: @zefashioninsider)
“From concept to creation, my goal was to create beautiful pieces, with a variety of sizes, all at affordable prices,” said @joansmalls of the swimwear and intimate apparel she designed for @smartandsexysocial. The collection includes neon laced bras, sheer bodysuits and swimwear separates. The intimates collection will launch in July, while the swimwear collection will be available for purchase on Tuesday at select @walmart stores, walmart.com and smartandsexy.com. #wwdfashion