By  on December 26, 2012

Regaining its footing thanks to its acquisition by Patriarch Partners, Jane Cosmetics will be relaunching with a spring collection. Available online in January at janecosmetics.com and in stores this March; products range in price from $5.99 for a concealer to $9.99 for tinted moisturizer. According to the brand, the plan is to usher in a new fan base while bringing back memories for past brand devotees. In addition to beauty offerings, the new Jane will focus on female camaraderie, confidence, and giving back through The Friends of Jane, a network of women who share a love of beauty, fashion, and charity. “I’m about bringing back American brands that people don’t forget and bringing [it] new life,” said Patriarch Partners founder and chief executive officer, Lynn Tilton. “[Jane is] a brand with great products but also a reflection of what’s in my heart; supporting and empowering women.”


Seeking to prove that “confidence comes in many colors,” the brand will be offering multiple high-pigmented options in a wide range of shades including, long lasting Cream Eye Shadow and Water-Resistant Eye Liner. Lip collections will include sheer, shimmery, and color glosses, while complexion options will be cream blush, bronzer, and illuminizer. The line will also feature makeup palettes—comprised of three eye shadows and powder blush—for $9.99 each. As an additional bonus for Jane and its customers, the new products were developed with Stila (also owned by Patriarch Partners) for increased quality. “I go shopping twice a year and I was on one of my annual trips, shopping at Gucci and everyone there wanted my Jane lip gloss,” said Tilton.

To access this article, click here to subscribe or to log in.

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus