By  on October 10, 2008

NEW YORK — Jane & Company has deemed its Be Pure Mineral collection a smash hit. Now the cosmetics company hopes to repeat its success with an extension to the line, called AguaCeuticals, that features active natural ingredients.

There’s a rush of natural and organic cosmetics lines coming into the mass market. But Lisa Yarnell, chief executive officer of Jane, believes her line stands out because of its price points and use of hydrating ingredients in the formula.

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