By  on October 28, 2013

The look and feel of Japonesque’s products have set it apart in the beauty tools category for a quarter-century, and the brand believes the same will hold true when it enters color cosmetics.

San Ramon, Calif.-based Japonesque is branching into color with the launch on Oct. 27 at Ulta of 72 stockkeeping units priced from $18 to $36, encompassing face, lip and eye out of 280 makeup sku’s. In a sea of color offerings, the brand aims to distinguish its assortment with vivid componentry awash in swirls of hues and formulas created to have refined, second-skin textures.

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