Nail polishes are often described as accessories for women’s fingernails, making it entirely fitting that Jason Wu will unveil a collaboration with nail polish brand CND at the same time as the designer is expanding his accessories portfolio with the debut of shoes and handbags today during his runway show.
The Jason Wu Nail Colour & Effects Collection by CND marks Wu’s first domestic foray into beauty, and CND’s first hookup with a designer, although the company has been handling nails at fashion shows for 15 years and has worked with Wu since 2006. The $47 collection launches in May with four shades and one effect for applying on top of polish to add texture.
“Every season I play with different ways of using color in my collection, so it was a natural choice to collaborate with CND on a capsule of nail colors that reflects my aesthetics,” said Wu.
Before Wu, Jan Arnold, co-founder of CND, explained the brand hadn’t connected with the right designer partner that “really understands the role that nails play in a woman’s entire look….Jason gets it.”
The linchpin of the collection’s shades is Miss Wu, a limestone-gray hue with a satin finish that CND originally developed for Wu’s fall runway show using a layering technique. The collection’s boxes are in the shade, which has become a signature of Wu’s brand.
“What he loved about it is it had an undertone of silver that was very masculine, but an upper tone of pink that was very feminine,” said Arnold. “He said that dichotomy completely explains him.”
The collection’s other shades are a dirty rose called Brigitte, a blood red called Veronica and a dark mushroom called Sophia. The effect, which is called Anna, has tiny pieces of silk in it to give nails depth like feathers do on garments.
“The new collection is absolutely in stride with Jason’s positioning,” said Arnold. “He wanted to build a collection of colors that would become a staple in a women’s wardrobe. I would say this collection is less seasonal and more staple.”
The limited edition nail polishes will be available across CND’s distribution in more than 80 countries until a run of 16,500 sets is depleted. Future collections are probable if customers “freak out” about the collection as Arnold predicts.
From overseeing America’s fastest-growing speciality retailers to codifying cool, WWD talked to the women who are leading the way for the future of beauty. Check out our Instagram Stories to see how these women built today and are creating tomorrow. (📸: @hannah_khymych) #wwdbeauty
For @laperlalingerie's spring 2018 show, the brand chose to host their event at @thevenetianmacao. With Chinese megastars @bingbing_fan and @hubing in attendance, La Perla debuted a rock ‘n’ roll-inspired collection. The show marked the start of Sands Macao Fashion Week, which runs from October 19 to 24 — the city’s first such event. Pictured here are models backstage with glimmering eyes. #wwdfashion (📷: Cheuk-Yin To)
Trending for spring 2018: top stitch design. Gone are the days of stitch just for seams — designers are using the once-minimal detail to create strong decorative elements. (📷: Paola Testa; Styled by @andrew_shang) #wwdfashion
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)