JD.com has upgraded the way Chinese consumers can purchase beauty products through its AR Styling Station.The new station, an improvement from its previous AR makeup platform, allows online consumers to “test” multiple products on their own faces before buying. The platform provides “real makeup effects,” such as matte and pearl lip color finishes, the company said.The online e-tailer said the most popular way for its “over 266 million customers” to shop is through its JD mobile app. Using the app, consumers can virtually “try on” products such as lipstick, blush, colored contact lenses and eyebrow pencils.Carol Fung, president of JD FMCG, said, “Through AR/VR we’re able to give customers the interactive experience they get in-store, while offering the convenience of having their favorite products just clicks away from arriving at their doorstep.”According to JD, the AR technology also has added features that allow consumers to “share” their looks via photos with friends.JD said that the new AR Styling Station is part of the company’s “broader effort to create cutting-edge and personalized shopping functions for digital-savvy consumers.” It said the technology as developed with the help of makeup industry experts.JD said that in the last few years, China has surpassed Japan to become the world’s second largest market after the U.S. for cosmetics products. And it said that with quality of life improving in the country, mid to high-end cosmetics are becoming increasingly popular among its consumer base.The e-tailer noted that in 2017, the average number of new customers who made high-end beauty purchases increased more than ten times the number a year earlier. Among the global brands sold on JD’s site are SK-II, L’Oréal, Clarins, Aveeno, Avène, Marionnaud and The History of Whoo. Last year, French brands were the most popular skin-care lines among consumers, while Japanese skin care and makeup brands such as SK-II posted the greatest increase in sales from the prior year.For 2018, JD plans to introduce 200 additional beauty brands to its site. Among the new brands introduced so far this year are Biotherm, Helena Rubinstein, Philosophy and Jurlique.
To celebrate Pride 2018, @themarcjacobs released the #GratefulNotHateful campaign, a social media initiative aimed at extending Pride beyond the parade. Inspired by Jacobs’ everyday outlook, the campaign features Jacobs along with a group of models and social media stars who are members and supporters of the LGBT community, all seen wearing @marcbeauty’s Highliner Gel Eye Crayons in colors of the rainbow. Head to our Instagram stories to see close-ups of the liner. #wwdbeauty
Virgil Abloh’s dad Nee and Don Crawley, cofounder of RSVP Gallery, were some of the hometown crew at the Chicago-born designer’s debut show for Louis Vuitton. (📸: @jdiderich ) #wwdmens #louisvuitton #virgilabloh
About last night: @marycharteris and @adwoaaboah hit up Hyde Park for the Serpentine Galleries’ annual summer party held in partnership with @chanelofficial. Head to WWD.com to see more photos. #wwdfashion
“This is Paris, my first show. I’m all about democracy. If some kid shows up, flew from New Jersey to just be around, let’s get him a seat.” — @virgilabloh tells WWD’s @jdiderich ahead of his first show for @louisvuitton men’s. (📸: @alfredo_piola ) #wwdmens #virgilabloh #louisvuitton
“Kate Spade was a true fashion icon who brought joy to the lives of women around the world, and inspired women to live life to the fullest. We are dedicated to carrying on her legacy,” said Anna Bakst, brand president and chief executive officer of @katespadeny. The Kate Spade Foundation announced that it will be donating $1 million to suicide prevention and mental health awareness in tribute to the recent death of Kate Spade. Read more on WWD.com. #wwdnews (📷: @chinseephoto)
A first look at @virgilabloh’s sneakers for @louisvuitton. Abloh spoke to WWD about his debut collection for Louis Vuitton, creating @kendalljenner’s #metgala outfit and redefining the heritage brand. Read the full story on WWD.com. #wwdfashion 📷: @alfredo_piola)
The world’s largest producer of denim @iskodenim is sharing the strategy behind its product development process. Read our full interview with ISKO’s product development manager Baris Ozden on the company’s extensive research practices, upcoming denim trends and the latest material innovations on WWD.com. #iskodenim