Former face of Maybelline New York and five-time Glamour cover girl Josie Maran dishes about her new eco-conscious cosmetics line.
What role did your modeling career play in the development of your new line? With 17 years of modeling experience, I’ve spent a lot of time in the makeup chair with top makeup artists. I never heard much about healthier alternatives that were functional enough to be used. I wanted the best of both worlds—products that performed well and were healthy for people to use. As the face of Maybelline, what did you learn about cosmetics that you implemented in your own line? With Maybelline, we shot so many different print and TV campaigns. Dark, sultry mascara ads then a shimmery, snow-bunny look for holiday. That was really a fun and creative process to be a part of. I learned different looks appeal to different people, so in my line, I decided to focus on natural beauty but still appeal to different personalities.
How does your line differ from other natural brands? I’ve noticed that natural lines don’t perform as well as high-end artistry lines. Ours does. Our biodegradable and recycled packaging also sets us apart. The line is about “luxury cosmetics with a conscience.”
What’s your daily routine? I love my Argan Oil for day and night. I use it on my hair, nails, body, everywhere. I use my tinted moisturizer because it contains SPF 30. When I’m heading out, I use a brown eyeliner pencil and black mascara. In my bag I keep my finger paints, lip gloss and lipstick.
What are some of the most important lifestyle decisions you make to live green? I live by the motto, “Reduce, reuse, recycle.” I’m always conscious of my ecological footprint. Also, I find spending time outdoors reminds me of why I want to preserve the earth.
Breaking News: @louisvuitton's men's artistic director @mrkimjones is leaving the French fashion house after nearly 7 years. Jones joined Louis Vuitton in 2011, following a three year tenure as creative director of British luxury goods brand Alfred Dunhill. Jones is to exit Louis Vuitton after showing his fall 2018 collection for the brand in Paris on Thursday. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
For men’s fall 2018, @giuseppezanotti drew on elements from streetwear, sport, biker, combat and rock ‘n’ roll. Pictured here are a pair of shoes from the collection, featuring zippers, rhinestones, and silver hardware. Head to WWD.com to see a roundup of the accessories from Milan’s men’s fall 2018 shows. #wwdfashion (📷: Andrea Delb)
To celebrate the 25th anniversary of @ralphlauren’s snowboarding collection, the brand is mining its archives. The iconic brand is reintroducing vintage styles and dropping new designs for a color capsule that will be available in Ralph Lauren stores and @openingceremony on January 25. The capsule will consist of 10 pieces, including the Snow Beach Pullover, pictured here, which is a collector’s item that rapper Raekwon wore in Wu-Tang Clan’s “Can It Be All So Simple” video. #wwdfashion (📷: Tom Gould)
For @rochasofficial’s pre-fall 2018 collection, creative director Alessandro Dell’Acqua channeled the sophisticated and intriguing Catherine Denevue in the film “Belle de Jour.” Polished collarless coats, midi skirts, suits and ’60s graphic motifs were all featured in the collection, adding a sense of discreet luxury. See the rest of the photos on WWD.com #wwdfashion
“We tried to produce clothing of that couture quality, but the most daunting part was that we only had a matter of days [to do it],” said costume designer Lou Eyrich, who recreated Gianni Versace’s iconic looks for @americancrimestoryfx. Eyrich searched online retailers and vintage shops for original pieces from the design house and for @penelopecruzoficial, who plays Donatella Versace. Head to WWD.com to read how she created the Versace world. #wwdfashion
Only three months after her stellar debut catwalk season, @kaiagerber has inked her first big design collaboration –– with @karllagerfeld. The collection blends Lagerfeld’s Parisian chic aesthetic and the model’s signature West Coast casual style via RTW, accessories, footwear and more. The #KarlLagerfeldxKaia collection will launch in September with a series of events. Get all the details on WWD.com. #wwdnews #wwdfashion
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews