By  on September 14, 2007

Former face of Maybelline New York and five-time Glamour cover girl Josie Maran dishes about her new eco-conscious cosmetics line.

What role did your modeling career play in the development of your new line?
With 17 years of modeling experience, I’ve spent a lot of time in the makeup chair with top makeup artists. I never heard much about healthier alternatives that were functional enough to be used. I wanted the best of both worlds—products that performed well and were healthy for people to use.

As the face of Maybelline, what did you learn about cosmetics that you implemented in your own line?

With Maybelline, we shot so many different print and TV campaigns. Dark, sultry mascara ads then a shimmery, snow-bunny look for holiday. That was really a fun and creative process to be a part of. I learned different looks appeal to different people, so in my line, I decided to focus on natural beauty but still appeal to different personalities.

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