Former face of Maybelline New York and five-time Glamour cover girl Josie Maran dishes about her new eco-conscious cosmetics line.
What role did your modeling career play in the development of your new line? With 17 years of modeling experience, I’ve spent a lot of time in the makeup chair with top makeup artists. I never heard much about healthier alternatives that were functional enough to be used. I wanted the best of both worlds—products that performed well and were healthy for people to use. As the face of Maybelline, what did you learn about cosmetics that you implemented in your own line? With Maybelline, we shot so many different print and TV campaigns. Dark, sultry mascara ads then a shimmery, snow-bunny look for holiday. That was really a fun and creative process to be a part of. I learned different looks appeal to different people, so in my line, I decided to focus on natural beauty but still appeal to different personalities.
How does your line differ from other natural brands? I’ve noticed that natural lines don’t perform as well as high-end artistry lines. Ours does. Our biodegradable and recycled packaging also sets us apart. The line is about “luxury cosmetics with a conscience.”
What’s your daily routine? I love my Argan Oil for day and night. I use it on my hair, nails, body, everywhere. I use my tinted moisturizer because it contains SPF 30. When I’m heading out, I use a brown eyeliner pencil and black mascara. In my bag I keep my finger paints, lip gloss and lipstick.
What are some of the most important lifestyle decisions you make to live green? I live by the motto, “Reduce, reuse, recycle.” I’m always conscious of my ecological footprint. Also, I find spending time outdoors reminds me of why I want to preserve the earth.
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The crisp white button down: a staple that can be dressed up or down and accessorized throughout the decades. Here, on a Art Basel-goer in 2017 on the left and on the iconic Audrey Hepburn in “Roman Holiday” in 1953 on the right. #tbt #wwdfashion (📷: Andrew Morales)
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Peruvian model @juanaburga_official – who is known for walking the runways of @rodarte, @viviennewestwood and @torybuch – is making the move to the big screen with drama “Los Últimos.” The film premiered in Argentina in November and arrives in the U.S. and Europe in 2018. On making the switch from modeling to acting, Burga told WWD: “It’s a completely different thing – a lot of people think it’s similar or try to connect things, especially like getting used to the camera or being looked at all the time or playing these different characrers, but film is a completely different story.” #wwdeye (📷: @jgreenery)
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