By  on September 11, 2009

Josie Maran uses the invented term chic-ology to describe her namesake beauty brand’s blend of upscale and green positioning — and she hopes consumers will buy into the concept as Josie Maran Cosmetics spreads across the country and the globe.

After entering Sephora stores in October last year, Josie Maran Cosmetics is being rolled out to an additional 80 doors this fall for a total of 120 Sephora doors in the U.S., Canada and Puerto Rico. The brand will also be seen on QVC again, probably in October, after three appearances in 2008, and is heading to select international markets, including Korea and Australia, in the fourth quarter of this year.

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