By  on November 1, 2012

What difference does a “K” make?

That letter, made ubiquitous by the Kardashians, who have stamped it on everything from their Kardashian Kollection with Sears to their K-Dash stores, distinguishes Khroma, the cosmetics line by sisters Kourtney, Kim and Khloé Kardashian launching this winter at Ulta, from Chroma, a Beverly Hills makeup studio and brand. But Chroma Makeup Studio owners Michael Rey III and Lisa Casino argue that the letter swap isn’t stopping its customers from thinking Chroma has joined the Kardashian licensing juggernaut.

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