PARIS — While an unabashed fan of black and white, Karl Lagerfeld is showing off his colorful side.
After more than two decades of using Shu Uemura makeup to tint his dreamy illustrations — from fashion sketches to political cartoons — he’s cherry-picked a selection of hues for the Japanese beauty firm’s special holiday collection.
“It was not easy to make a limited choice with all the things they have and do,” explained the designer. “It all was supposed to go with the doll I designed for them, the mood, the spirit.”
He was referring to the little character he created with red eyes and a jet-black bob, dressed in Lagerfeld’s signature high white collar and black tie. Known affectionately as Mon Shu (a play on the French term of endearment “mon chou”), she appears on the packaging he designed for the 17-stockkeeping-unit line called Karl Lagerfeld for Shu Uemura.
“I wanted to invent my personal vision of a Japanese manga,” he said.
In fact, there were plenty of reasons Lagerfeld signed on to the project, whose products can be mixed and matched “like a little collection….I use their eye shadow colors for my sketching. It’s better than pastel; nobody has colors like that,” he said.
Lagerfeld lensed the makeup line’s advertising campaign, keeping in mind what he called “Eastern, perfect, mysterious, modern beauty.”
Certain iconic products from Shu Uemura are included in the collection, such as the cleansing oil, which Uemura, a Tokyo-born Hollywood-based makeup artist, began mixing and selling in 1960. It remains among the label’s best-selling products in Asia. (Uemura died in 2007.)
“The brand’s second emblematic and cult product is the UV Under Base [Mousse],” said Ludovic Engrand, Shu Uemura’s expert makeup artist.
There’s also an eyelash curler.
“It’s become a mythic product,” continued Engrand, who explained it is one of Shu Uemura’s top sellers on its U.S. Web site. “It was especially customized for Karl Lagerfeld, with red silicon instead of black and, evidently, the presence of ‘Mon Shu,’ which [hangs] at the end of the eyelash curler.”
Lagerfeld created two different eye-and-cheek palettes — based on smoky green and on smoky purple. Mon Shu sports the look of each on the top of the associated compact, which contains six shades, including red.
“Red is a symbolic color for Karl Lagerfeld, because he always dreamed of a red eye shadow to make his sketches. So they created it in this palette for him,” said Engrand.
The new line also boasts a dark purple gel eyeliner and two pairs of false eyelashes. One is made of red-and-black fabric, a first for the Japanese brand.
There are four lip shades, as well: Mon Shu Red, Luxe Burgundy, Celebrity Beige and Parisienne Pink. Nail colors come in Karl Black, Shu Shu Red and Royal Beige, and each is sold with a strip of nail stickers featuring Mon Shu.
To demonstrate a look achieved with the new makeup, Engrand swept a models’ lids with green and black eye shadow prior to affixing a lush pair of fabric lashes. Her cheeks were tinged a slightly rosy tone, and lips a fresh red.
A mini brush kit and a makeup box, artisan-crafted in Kyoto, are part of the line, too.
Some outer packaging includes the seemingly hand-scrawled initials SUKL (for Shu Uemura Karl Lagerfeld).
“Blending the borderless creativity of Karl Lagerfeld to the makeup expertise of Shu Uemura, we believe this collaboration will bring fun, excitement and modernity to the brand,” said Vincent Nida, Shu Uemura’s general manager worldwide.
Could the collection become part of the Shu Uemura portfolio?
“We enjoyed very much working with Karl Lagerfeld, so everything is possible,” said Nida.
The line will first be introduced in October in the U.K., U.S. (online) and Canada. The following month, it is to be launched in other countries, including Japan, China, Australia, Ireland, Belgium and France, which also has a Shu Uemura e-tail site. Altogether, the collection will be carried in 18 countries through approximately 400 doors while supplies last or until February 2013.
In France, an eye-and-cheek palette will sell for 69 euros, or $84.65 at current exchange, and the lipstick for 29.50 euros, or $36.20. The eyeliner is to be 27 euros, or $33.10; the nail polish, 22 euros, or $27; the premium eyelashes, 56 euros, or $68.70, and the mini eyelashes, 28 euros, or $34.30.
The eyelash curler will retail for 35 euros, or $42.90; the mini brush set, 49 euros, or $60.10, and the makeup box, 300 euros, or $367.80. The 450-ml. makeup remover is to be 86 euros, or $105.45, and the 50-g. base mousse, 46 euros, or $56.40.
Founded in 1983 and controlled by L’Oréal since 2003, Shu Uemura is said to generate approximately 80 percent of its business in Asia.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)