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The Kate Spade name is headed back into the beauty game this fall with a capsule collection of lipsticks created with and produced by Poppy King.
This story first appeared in the July 15, 2011 issue of WWD. Subscribe Today.
Bearing the tongue-twisting name of Supercalifragilipstick, the lip color is intended to be a lipstick-lip gloss hybrid. King noted that the formula was designed to offer even coverage and long-wearing color with a sheer, moisturizing feel.
“We see it as the perfect finishing touch,” said Deborah Lloyd, creative director of Kate Spade New York. “It just felt right. This isn’t about a wholehearted jump into the color cosmetics space — our girl wears lipstick, and we want to provide it for her. And Poppy is such a Kate Spade brand girl — she just got what we wanted to do. These colors are whimsical and fun and very us.”
Added King, who founded and still operates Lipstick Queen: “Deborah and I wanted to do something hyper-maximum rather than minimal.”
Four shades will be available: Pop Art Pink, a light pink; Bashful Blush, a sheer nude; Fuchsia Fete, a sheer fuchsia, and Adventurous Red, a sheer red. Each was formulated with microfine pigments and silk powders designed to facilitate smooth coverage that wears easily, along with shea butter and coconut oil to hydrate lips. “The formula holds various polymers that have a high reflective index and allow for maximum shine with hours of wear,” explained King, noting that a complex moisturizing agent is used to wet pigments, resulting in brighter, more intense hues, and that texturizers and 3-D colorants, such as mica, titanium dioxide and iron oxides, are included to provide dramatic optical effects. The lipsticks will retail for $24 each.
There will also be a complementary collection of makeup cases — printed with the various shades of lipstick and ranging in price from $60 to $145 — as well as compacts, $28; a lipstick-themed scarf, $155, and a lipstick journal, $65, launched with the lip colors. “They add context to the line,” said Lloyd.
All are, for the time being, limited editions, although Lloyd doesn’t rule out the possibility of the lipsticks permanently joining the Spade lineup. “We love these colors [Lloyd’s favorite is Pop Art Pink]; they are a nice base, but there is plenty of room for more. Never say never.”
The collection will be sold at Kate Spade New York’s 50 doors globally (37 are U.S. doors) and online at katespade.com.
While executives declined comment on projected sales, industry sources said the collection was likely to generate retail sales of about $500,000 while on counter.