By  on August 9, 2013
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  • http://beautybytheages.com/move-over-millenials-we-found-4-makeup-lines-that-understand-the-needs-of-generation-x/ MOVE OVER MILLENIALS | WE FOUND 4 MAKEUP LINES THAT UNDERSTAND THE NEEDS OF GENERATION X – Beauty By The Ages

    […] Started in 2013 by former Estée Lauder executive Katherine “Annie” Finch, Katherine Cosmetics is a classier sibling of Avon and Mary Kay. Finch told C Magazine she created the luxury direct-sales brand for “real women on the go. I wanted makeup to bring out your best.” Katherine Cosmetics marries cosmetics with skin care ingredients so customers can, for example, diminish lines while drawing them on their faces. Its bestselling Everyday Eyeliner contains hyaluronic acid for hydration, vitamin C for smoothing and Defensil, an anti-inflammatory skin-conditioning agent. Another popular item, K-Sport Lip Protection Gloss, boasts UVA/UVB 20, calming aloe extract and skin protecting vitamin E as well as a natural pop of color. “Women 40 and over have different concerns. We have lines. We have wrinkles. We have spots we want to cover. If we are going to put on makeup and scientists have a way to make those makeup products better to help with those issues, I felt I needed to do that,” asserted Finch in an article published in Women’s Wear Daily. […]

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