Boldface Licensing + Branding is changing the name of Khroma Beauty by Kourtney, Kim and Khloe Kardashian to Kardashian Beauty.
The name change is being made to end the legal dispute between Boldface, holder of the license for the Kardashian beauty brand, and Lee Tillett Inc., an Altamonte Springs, Fla.-based company that sells a line called Kroma Makeup. The latest development in the case was an appeal brought by Boldface to reverse U.S. District Court for the Central District of California Judge Audrey Collins’ decision issuing a preliminary injunction, which was immediately stayed upon appeal, blocking the manufacture, sale and marketing of Khroma Beauty by Kourtney, Kim and Khloe Kardashian.
“Boldface, along with Kourtney, Kim and Khloe Kardashian, are looking to the future and see this change as a positive move forward,” said Nicole Ostoya, chief executive officer of Santa Monica, Calif.-based Boldface. “We’re confident that it’s not the name that matters to our fans, but the Kardashian sisters’ commitment to making this line a true reflection of their love for cosmetics.”
The line launched in October of last year at Ulta Beauty before a full rollout of 60 stockkeeping units across the eye, lip, face and nail categories in the first quarter of this year. As of March, the brand was headed to more than 5,000 doors, including Duane Reade, CVS, Sears and H-E-B.
Boldface is selling through its current stock of products under the original name. Kardashian Beauty will hit shelves in three to four weeks.
Boldface has paid an advance of $1 million to the Kardashian sisters, according to filings with the Securities and Exchange Commission. The filings also reveal Boldface has agreed to pay minimum royalties to them of roughly $4.7 million to $5.2 million. The licensing agreement with the Kardashian sisters runs through Nov. 30, 2016.
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Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews