Boldface Licensing + Branding is changing the name of Khroma Beauty by Kourtney, Kim and Khloe Kardashian to Kardashian Beauty.
The name change is being made to end the legal dispute between Boldface, holder of the license for the Kardashian beauty brand, and Lee Tillett Inc., an Altamonte Springs, Fla.-based company that sells a line called Kroma Makeup. The latest development in the case was an appeal brought by Boldface to reverse U.S. District Court for the Central District of California Judge Audrey Collins’ decision issuing a preliminary injunction, which was immediately stayed upon appeal, blocking the manufacture, sale and marketing of Khroma Beauty by Kourtney, Kim and Khloe Kardashian.
“Boldface, along with Kourtney, Kim and Khloe Kardashian, are looking to the future and see this change as a positive move forward,” said Nicole Ostoya, chief executive officer of Santa Monica, Calif.-based Boldface. “We’re confident that it’s not the name that matters to our fans, but the Kardashian sisters’ commitment to making this line a true reflection of their love for cosmetics.”
The line launched in October of last year at Ulta Beauty before a full rollout of 60 stockkeeping units across the eye, lip, face and nail categories in the first quarter of this year. As of March, the brand was headed to more than 5,000 doors, including Duane Reade, CVS, Sears and H-E-B.
Boldface is selling through its current stock of products under the original name. Kardashian Beauty will hit shelves in three to four weeks.
Boldface has paid an advance of $1 million to the Kardashian sisters, according to filings with the Securities and Exchange Commission. The filings also reveal Boldface has agreed to pay minimum royalties to them of roughly $4.7 million to $5.2 million. The licensing agreement with the Kardashian sisters runs through Nov. 30, 2016.
A room full of toiles at the haute couture atelier in the Dior exhibition at Les Arts Décoratifs, open in Paris since July 5. This is just one of three major exhibitions that have been timed to coincide with the house's 70th anniversary. See the rest of the exhibits, plus read WWD's look into the iconic brand's history. Link in bio. #wwdfashion (📷: @dominiquemaitre)
For spring, Pamplemousse's Danica Zheng presented her signature slip dresses attached to a white T-shirt along with floral windbreakers, off-the-shoulder cotton blouses and more. For more highlights from the New York trade shows, go to WWD.com. #wwdfashion
The Green Carpet Fashion Awards closed out Milan Fashion Week yesterday. The fashion industry flocked to the event, showing its efforts to support and spread the message of sustainability. Supermodel Gisele Bündchen said "if each one of us took at least one step is this direction, there is no saying how much could be done." #wwdeye #wwdfashion #mfw (📷: Lodovico Colli di Felizzano)
Etro’s show, titled “The Tree of Life,” was a celebration of the house’s 50th anniversary. “My father founded the company in 1968, which was the year of counterculture and psychedelia. It’s really a show that celebrates that and the paisley design of India and its origin,” said Veronica Etro. #wwdfashion #mfw #ss18 (📷: @delphineachard)
For @msgm’s spring 2018 show, creative director @massimogiorgetti said “Words, sounds, colors. Synthesis and therapy of a collection,” were the inspirations behind the collection, showing today. Read the rest of Milan spring 2018 inspirations on WWD.com. #mfw #wwdfashion #ss18
For her first solo album in over 10 years, Fergie tapped Carine Roitfeld, Mert and Marcus, Giovanni Bianco and more to create a fashion-focused video approach for the record, Double Dutchess. "Giovanni really helped me get back in touch with my tomboy side, my hardside," said the singer. #wwdeye #wwdfashion ( : @slovekinpics)