Boldface Licensing + Branding is changing the name of Khroma Beauty by Kourtney, Kim and Khloe Kardashian to Kardashian Beauty.
The name change is being made to end the legal dispute between Boldface, holder of the license for the Kardashian beauty brand, and Lee Tillett Inc., an Altamonte Springs, Fla.-based company that sells a line called Kroma Makeup. The latest development in the case was an appeal brought by Boldface to reverse U.S. District Court for the Central District of California Judge Audrey Collins’ decision issuing a preliminary injunction, which was immediately stayed upon appeal, blocking the manufacture, sale and marketing of Khroma Beauty by Kourtney, Kim and Khloe Kardashian.
“Boldface, along with Kourtney, Kim and Khloe Kardashian, are looking to the future and see this change as a positive move forward,” said Nicole Ostoya, chief executive officer of Santa Monica, Calif.-based Boldface. “We’re confident that it’s not the name that matters to our fans, but the Kardashian sisters’ commitment to making this line a true reflection of their love for cosmetics.”
The line launched in October of last year at Ulta Beauty before a full rollout of 60 stockkeeping units across the eye, lip, face and nail categories in the first quarter of this year. As of March, the brand was headed to more than 5,000 doors, including Duane Reade, CVS, Sears and H-E-B.
Boldface is selling through its current stock of products under the original name. Kardashian Beauty will hit shelves in three to four weeks.
Boldface has paid an advance of $1 million to the Kardashian sisters, according to filings with the Securities and Exchange Commission. The filings also reveal Boldface has agreed to pay minimum royalties to them of roughly $4.7 million to $5.2 million. The licensing agreement with the Kardashian sisters runs through Nov. 30, 2016.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast