Boldface Licensing + Branding is changing the name of Khroma Beauty by Kourtney, Kim and Khloe Kardashian to Kardashian Beauty.
The name change is being made to end the legal dispute between Boldface, holder of the license for the Kardashian beauty brand, and Lee Tillett Inc., an Altamonte Springs, Fla.-based company that sells a line called Kroma Makeup. The latest development in the case was an appeal brought by Boldface to reverse U.S. District Court for the Central District of California Judge Audrey Collins’ decision issuing a preliminary injunction, which was immediately stayed upon appeal, blocking the manufacture, sale and marketing of Khroma Beauty by Kourtney, Kim and Khloe Kardashian.
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