NEW YORK — The already sizzling nail gel category got another boost when First Lady Michelle Obama flashed her gel-covered talons — painted in a shade called Vogue by Artistic Colour Gloss — during her speech at the Democratic National Convention earlier this month.A line from another company is now attracting the attention of mass retailers, who continue to tout the staying power of the do-it-yourself nail gel segment. The new line, called Everlasting Gel Polish is from Kiss Products. One leading drugstore chain buyer said Kiss brings a great reputation and keen price point to the category, which is selling briskly.“Our heritage in the nail business, especially the artificial business, helps our launch stand out,” said Grace Tallon, senior vice president marketing at Kiss. The company is riding high from the launch of a gel-like press-on nail earlier this year called imPRESS. “We want to keep the momentum high, bring salon product to the home and support with advertising,” Tallon added.The lineup will be available in stores by December to take advantage of holiday demand, she said. Everlasting Gel Polish will join other at-home gel products, including Red Carpet Manicure, Sally Hansen’s InstaGel Strips and Salon GelPolish and Pacific World’s SensatioNail. The total gel market is estimated at $2.6 billion, which includes both salon and home application. Buyers estimate there’s an opportunity to net as much as 40 percent of the business in retail sales. RELATED STORY: Sally Hansen Takes on At-Home Nail Gels >>Kiss’ offer includes an LED light, which is sold separately, unlike some competitors that bundle the light. “We decided to sell the light separately since some people already have one,” said Tallon. The collection includes a top gel, a base gel, a prep and cleanse, gel polish in 15 shades, a color polish kit and a French manicure kit. Kiss contends it is the only option on the market with a patented French wrap that is applied to the tip to easily create the French manicure look instead of manually drawing the line. Tallon believes the nails also solve one of the biggest issues with the gels — removal. Because there is not a primer in the regimen, the nails can be removed with traditional remover. Retailers said some women have been turned off by the kits because of the difficulty of removing the gels. Buyers said they plan to carry at least two different gel brands as consumers experiment with the gel-at-home craze. In many cases, space is being pared from implements to accommodate the new gel entries. Buyers equate the flood of new gels with the race to dominate the mineral makeup business a few years ago or, more recently, the BB cream race.
La Double J made a name for itself with its vintage-inspired prints, but for resort, designer JJ Martin has ventured into new territory: enter rich jewel toned solids and decadent embellishment, in the form of appliqués, crystals and sequins. #wwdfashion #resort19 #ladoublej
This Just In: J. Crew Group has named Johanna Uurasjarvi as its chief design officer.
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@virgilabloh revealed he's working with Australian stylist and
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"In order for Shudu to wear garments, she needs to be able to put them on, just like you would in the real world. You have to digitize the outfits," said Cameron-James Wilson on dressing 3-D model @shudu.gram for her WWD photoshoot with @itsclo3d. #wwdfashion (📸: @cjw.photo)
“Shudu is a digital supermodel, a very glamour and amazing woman. But she’s 3-D,” says Cameron-James Wilson, a fashion photographer and the creature of @shudu.gram. Here, Shudu wears @cushnieetochs for her debut fashion editorial. #wwdfashion (📷: @cjw.photo)
“It is the fierce female performances that came before me that made be able to clearly identify for myself what it was that I wanted to do, what kind of artist I wanted to be, what kind of films I wanted to make,” said @brielarson at the Women in Film Crystal + Lucy Awards. See more pictures from the event on WWD.com. #wwdeye (📷: Matt Baron)