By  on September 21, 2012

NEW YORK — The already sizzling nail gel category got another boost when First Lady Michelle Obama flashed her gel-covered talons — painted in a shade called Vogue by Artistic Colour Gloss — during her speech at the Democratic National Convention earlier this month.

A line from another company is now attracting the attention of mass retailers, who continue to tout the staying power of the do-it-yourself nail gel segment. The new line, called Everlasting Gel Polish is from Kiss Products.

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