NEW YORK — Cheryl Burke and Disney Villains are two weapons that Kiss Products is employing to battle any fear of nail fatigue.
Burke, one of the most beloved dance partners on “Dancing With the Stars,” is the brand ambassador for a signature series as part of the Impress Press-On Manicure collection, which is marketed under Kiss’ Broadway Nails division. Burke’s nail designer kits, which retail for $7.99 each, will be available exclusively with a major push at Rite Aid, as well as Wal-Mart from October through November. “Practicing seven days a week, we have no time for salon manicures,” Burke said at an event where she gave a salsa lesson and admitted her dream dance partner would be Bill Clinton. “With Impress, I can change my nails quickly to match my costumes without any damage to my nails.”
Kiss is also scaring up incremental sales with Disney Villains kits exclusive to Walgreens.
The four kits — named after Maleficent, Cruella de Vil, Evil Queen and Ursula — are part of a larger Disney program that will launch at Walgreens at the end of September. Walgreens featured a similar and successful promotion last year also incorporating beauty items, Walgreens officials confirmed.
According to Grace Tallon, senior vice president of marketing at Kiss, the limited-edition kits have everything from high-definition glitter and striping tape to high-end salon nail art. There’s also a style guide to assist do-it-yourselfers. The kits will retail for $9.99. The designs can be layered over Impress nails.
Kiss also has numerous products in the pipeline. For Halloween, there are seasonal Impress nails, nail dress, lashes, lip tattoos and eye jewelry under the Halloween Impress Manicure by Broadway Nails collection. In particular, there are false eyelashes in designs resembling paper cutouts. “We are trying to bring something to the market that people haven’t seen and drive interest in the season,” Tallon said. The products will be available in Rite Aid, Wal-Mart and Walgreens and retail for $6.99 for nail, $2.99 for nail art, $2.99 for eye tattoos and $3.99 for lashes.
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia