NEW YORK — Cheryl Burke and Disney Villains are two weapons that Kiss Products is employing to battle any fear of nail fatigue.
Burke, one of the most beloved dance partners on “Dancing With the Stars,” is the brand ambassador for a signature series as part of the Impress Press-On Manicure collection, which is marketed under Kiss’ Broadway Nails division. Burke’s nail designer kits, which retail for $7.99 each, will be available exclusively with a major push at Rite Aid, as well as Wal-Mart from October through November. “Practicing seven days a week, we have no time for salon manicures,” Burke said at an event where she gave a salsa lesson and admitted her dream dance partner would be Bill Clinton. “With Impress, I can change my nails quickly to match my costumes without any damage to my nails.”
Kiss is also scaring up incremental sales with Disney Villains kits exclusive to Walgreens.
The four kits — named after Maleficent, Cruella de Vil, Evil Queen and Ursula — are part of a larger Disney program that will launch at Walgreens at the end of September. Walgreens featured a similar and successful promotion last year also incorporating beauty items, Walgreens officials confirmed.
According to Grace Tallon, senior vice president of marketing at Kiss, the limited-edition kits have everything from high-definition glitter and striping tape to high-end salon nail art. There’s also a style guide to assist do-it-yourselfers. The kits will retail for $9.99. The designs can be layered over Impress nails.
Kiss also has numerous products in the pipeline. For Halloween, there are seasonal Impress nails, nail dress, lashes, lip tattoos and eye jewelry under the Halloween Impress Manicure by Broadway Nails collection. In particular, there are false eyelashes in designs resembling paper cutouts. “We are trying to bring something to the market that people haven’t seen and drive interest in the season,” Tallon said. The products will be available in Rite Aid, Wal-Mart and Walgreens and retail for $6.99 for nail, $2.99 for nail art, $2.99 for eye tattoos and $3.99 for lashes.
@fearofgod and @maxfieldla have teamed up on a pop-up installation. The store, located in the gallery space across from Maxfield’s Melrose Ave location, is the site of the brand’s House of God pop-up in which Fear of God founder @jerrylorenzo has created a church-inspired installation. A dozen vintage church pews sit in front of an LED screen playing 90s gospel singers in an effort to re-create an environment akin to a Southern Baptist Church, Lorenzo explained. Read more about the pop-up on WWD.com #wwdfashion (📷: Jennifer Johnson)
Known for his sleek, sophisticated American glamour, Norman Norell is the subject of an upcoming exhibition at @fitnyc. “Norell: Dean of American Fashion,” which runs from February 9 through April 14, will feature approximately 100 ensembles and accessories. His best work is exemplified by the designer’s glittering “mermaid” gowns frosted with thousands of hand-sewn sequins – like the one pictured. (📷: William Helburn) #wwdfashion
For pre-fall 2018, @balmain didn’t let go of the glitz. A crystal embroidered baseball jacket priced at around $40,000 hangs in the “couture” section of the brand’s first men’s pre-collection. Sporting the words “Balmain Army” across the back, the item took around two months to make. “When it was completed, it was like Christmas, it was like, ‘It’s done, it’s exactly what I wanted,’” said Balmain’s creative director @olivier_rousteing during a tour of the collection in a Paris showroom on Monday. #wwdfashion
Eighty degree temperatures and outdoor installations at the annual Art Basel Miami Beach called for bright, elevated beachwear. See more street style pictures on WWD.com. #theyarewearing #ABMB (📷: @lifeinreverie)
Following September’s emotional tribute to her brother Gianni, Donatella Versace wanted to bring the spring show’s deep sense of intimacy to her @versace_official pre-fall collection. Donatella found inspiration in Versace Palazzo in Milan and from Gianni’s opulent apartment. Archival patterns and new motifs were splashed on silk shirtdresses and fitted jersey frocks. See the rest of the photos on WWD.com. #wwdfashion
Demna Gvasalia continues to shake up the Paris fashion calendar — and experiment with new runway timetables for his @vetements_official brand. WWD has learned that Vetements plans to stage its next coed show for the fall 2018 season on January 19 during Men’s Fashion Week in the French capital. Details about the timing and venue have not been confirmed — stay tuned on WWD.com to catch the latest. #wwdnews (📷: @giovanni_giannoni_photo)
@zacposen's go-to holiday gift? Cookies! "I'll usually bake cookies and send them as a gift," said the designer, who recently released his cookbook "Cooking With Zac: Recipes from Rustic to Refined." Get the recipe for his Brown Butter-Chocolate Chip Cookies via link in bio 🍪🍪🍪 #wwdeye #cookingwithzac
For @monsemaison’s pre-fall 2018 collection, Fernando Garcia and Laura Kim honed in on the brand’s many signatures — men’s wear, which was tweaked and feminized through deconstruction, proportion play and lots of bare shoulders. See the rest of the photos on WWD.com #wwdfashion (📷: George Chinese)
On Friday night, @yohjiyamamotoofficial received the Design for Asia Lifetime Achievement Award in Hong Kong. The 75-year-old designer has been celebrated for many years and is best known for his dark and avant-garde tailoring. “In my long career, in design, architecture, [I’ve been to] so many parties, this is the very first time that I have such a warm feeling, I really appreciate this,” Yamamoto said. #wwdfashion (📷: @dominiquemaitre)