After 67 years, Kryolan Professional Make-up is unveiling a completely new look. Now under the slogan “Kryolan: Makeup is a Science,” the brand will launch updated packaging, brand visuals, products and Web site all by the end of 2012.
Founded by Arnold Langer, Kryolan has manufactured makeup for use in film, theater and television since its beginnings in 1945. Today, the brand continues to serve makeup artists and consumers in these fields, but is expanding its reach to the everyday consumer.
“Kryolan has reached a point where we are well-received by professionals,” said Dominik Langer, managing director of Kryolan and grandson of founder Arnold Langer, “but also by consumers who like to buy professional products. We haven’t changed in 50 years and we have to rebrand to become more fashionable.” While providing product for consumers, Kryolan will still craft products that address the challenges artists face.
The rebranding is centered on the new slogan of makeup is a science. “We manufacture all of our own products and we have a lot of chemists working for our company,” said Langer. “Everything we develop has a science and chemistry background.”
Kryolan’s newly designed Web site will focus on product transparency. Consumers will have the option to view different shades of Kryolan products along with their ingredients. Also, tutorials will be available to show customers how to use certain products.
In terms of its Berlin heritage, Kryolan plans to continue incorporating the Berlin art scene into its re-branding process. “We get a lot of feedback from makeup artists in film and theatre in Berlin,” said Langer. “That’s how we develop our products.” Previously silver with navy blue and white accents, the new packaging is now navy blue with silver accents and will affect both new and old stock. Additionally, Arnold Langer’s signature will grace the packaging and relaunched Web site. “The signature represents everything that goes into our company,” said Langer.
With over 65,000 total products, the brand will not discontinue anything throughout the rebranding process. Already launched in Europe, Kryolan will introduce a variety of new products to its flagships in Chicago and San Francisco. These include Eye shadow primer, new lip colors, loose powder pigments, 22 new nail colors, HD Micro-Primer, 17 new shades of Faceliner and Makeup Blend. The products, which range in price from $11.95 to $26.50, began their roll out this month.
In addition to Kryolan’s two flagships in the U.S, it also sells products through specialty boutiques such as Alcone Corporation, Nigel Beauty Emporium and Naimie’s Beauty Center. In early 2013, Kryolan is scheduled to launch an online shop in the U.S.
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye
“It’s passion that helps get anybody to a certain point and it’s what’s propelled me,” said Kith founder @ronniefieg, one of WWD’s 40 under 40: a group of industry notables who are changing the face of retail, fashion and beauty. Fieg, who opened a Manhattan flagship on October 7, began his career at age 13 as a stock boy and salesman for footwear chain David Z. “I think staying true to [my] beliefs, hard work and passion have gotten me to where [Kith] is today.” See the rest of the 40 at WWD.com. (📷: @vsteves) #wwd40
25-year-old @samweaving is about to break out this fall, starring in Netflix’s horror film “The Babysitter,” fittingly out today on Friday the 13th. That’s not the only place you’ll be seeing her, though — Weaving’s got a role Showtime’s “SMILF” and another alongside Frances McDormand and Woody Harrelson in “Three Billboards Outside Ebbing, Missouri.” Though she’s got a full plate at the moment, there’s one role she’s got her eye on: Marilyn Monroe. “I’m a little too young at the moment, but it’s on my bucket list,” the actress told WWD (📷: @dandoperalski) #wwdeye
BFF's Poppy Jamie and Suki Waterhouse celebrated the launch of their bag line Pop x Suki at Nordstrom last night. "The line is really about our friendship, and how we are so different but complement each other," said Waterhouse. 👯 (📷: Katie Jones) #wwdeye
After designing the new @louisvuitton and @bulgariofficial flagships and a @chanelofficial boutique opening in Japan, @petermarinoarchitect has another project on his plate: The Lobster Club. Located in the Seagram Building, it’s the famed architect’s first restaurant project in New York, serving up modern Japanese brasserie-style cuisine. Bronze hues, bespoke material detailing, blush and chartreuse tones and a heavy emphasis on Picasso can be seen throughout. Mark your calendars for Nov. 1 for the much-anticipated opening. (📷: @clint_spaulding) #wwdeye
Did you know: @carlychaikin of "Mr. Robot" has been painting for about a decade? The actress, who plays Darlene on the show, is a self-taught artist who lists Salvador Dalí and Chuck Close as some of her idols. Chaikin told WWD that painting is a form of meditation for her — A much-needed one given the intensity of "Mr. Robot." See a piece Chaikin is working on at WWD.com (📷: @jilliansollazzo) #wwdeye