Kylie Cosmetics


Kylie Jenner is keeping it all in the family for her makeup brand’s first collaboration.

The reality star and budding beauty mogul revealed Friday on Snapchat that she has linked with older sister Khloé Kardashian on Koko Kollection, a four-item range with three matte liquid lipsticks and a lip gloss. Launching Nov. 9, the range includes the burgundy lipstick shade Gorg, bright strawberry lipstick shade Okurrr, glittery pink lip-gloss shade Damn Gina and go-to nude lipstick shade Khlo$$$$$.

While showing the shades to her fans via Snapchat, Jenner exclaimed, “How gorgeous is the Koko Kollection. This is by far one of my favorite projects. Khloe, you did such a good job.” The lip products in the Koko Kollection are packaged in shiny gold tubes and housed in a gold and white box. The range is priced at $40 for $66 worth of products.

While the collaboration is a first for Kylie Cosmetics, the publicity formula of stoking demand on Snapchat as well as Instagram, where the brand posted pictures of the Koko Kollection, has already been incredibly successful. After an announcement in late July on Snapchat of limited-edition birthday merchandise, the product sold out in less than a minute when it premiered a few days later.

In an interview with WWD last month, Laura Nelson, founder and president of Seed Beauty, parent company of Kylie Cosmetics, said of Jenner, “She is able to really communicate in an unfiltered way to her fans and her customers to make sure they are hearing from her what the product is and why she loves it. I find it remarkable the power that her direct voice can have with consumers.”

The Koko Kollection marks Kardashian’s return to makeup following a prolonged legal battle over Kardashian Beauty, a brand she partnered on with Kourtney and Kim Kardashian. In August, a judge sided with the Kardashians, and halted production and distribution of Kardashian Beauty products by licensee Haven Beauty.

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