By  on June 18, 2010

In laboratories across the world, chemists are dreaming up the next big breakthrough in beauty. Many approach the task with the type of kooky imagination Willy Wonka unleashed in his chocolate factory. While blue-sky ideas such as lip glosses that stay on for 48 hours, fragrances that smell of Mars and hair sprays that transform straight locks into curls in minutes are unlikely to be seen on shelves anytime soon, there’s no doubt that innovation is the most influential transformative element for the beauty industry. But nailing the next mineral powder, olfactory note or antiaging active ingredient that will redefine the major categories is no easy feat. Here, WWD Beauty Biz uncovers some cutting-edge new technologies and ingredients that could shake up the status quo.

 

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